The website of the University of Amsterdam, of which the website of Amsterdam University College is a part, uses cookies. These small files are saved onto your computer and are meant to give you the best user experience of this website. Since the new Dutch telecom law came into force on 1 June 2012, all websites are legally obliged to inform users about the nature of the delivered cookies. The site owner must also ask for the users' permission before sending cookies. The University of Amsterdam is currently working on meeting these obligations.

Retargeting cookies

The UvA makes use of retargeting cookies in order to show visitors relevant advertisements after they have visited this website.

Google Analytics

Through this website, a cookie is sent to the American company Google, as part of the 'Analytics' service. We use this service to track how visitors use our website. Google may supply this information to third parties if legally required to do so, or if third parties process the information on Google's behalf. The UvA has no influence on this. We do not allow Google to use the information obtained for other Google services.

The information Google collects remains anonymous wherever possible. Your IP address is not explicitly given. The information is stored by Google on servers in the US. Google adheres to the Safe Harbor principles, and is affiliated with the Safe Harbor programme of the US Department of Commerce. This means there is an adequate level of protection for the processing of any personal data.


The analytics and feedback tool Hotjar is used to track visitor behaviour on our website. Hotjar collects details of visitor behaviour patterns such as mouse clicks, scrolling and mobile taps. Visitor data remains anonymous and is not shared with third parties. Hotjar keeps track of returning visitors by assigning unique identifiers, and IP addresses are not accessible to us. All the data Hotjar collects is stored in Ireland on the Amazon Web Services infrastructure (eu-west-1 datacenter).

Enabling, disabling and removing cookies

You can disable cookies through the browser (see, for example, this information:

Please note: if you refuse and/or delete cookies, you cannot always use all of the website’s features. In addition, the act of refusing or deleting cookies only affects the computer and browser with which you perform this operation. If you use multiple computers and/or browsers, you need to repeat the above operation(s) as many times as necessary.

More information about enabling, disabling and deleting cookies can be found by using the ‘Help’ function of your browser.

Published by  Amsterdam University College

12 December 2016